Wordmarks, type systems, colour worlds. The kind of foundation that holds up when the brief inevitably changes.
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Creative Direction & Art Direction
Editorial, campaigns, photography, film. Decisions made in service of one feeling — the one your audience can name without prompting.
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Campaign Strategy & Content
From the headline you remember to the rollout that earns its second week. Concept, voice, and the work of making both visible.
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Reels
Moments,caughtinmotion.
Every brand has a feeling. Let's make sure they feel the right one.
Brand Identity ☆ Art Direction ☆ Creative Strategy ☆ Visual Storytelling ☆ Campaign Direction ☆ Editorial Design ☆
Brand Identity ☆ Art Direction ☆ Creative Strategy ☆ Visual Storytelling ☆ Campaign Direction ☆ Editorial Design ☆
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About Dani
Shapedbycuriosity,drivenbycraft.
A creative director and brand strategist working across identity, art direction and campaigns. Six years in, still asking the same first question: what does this brand actually want to feel like?